Stronger Gun Laws Linked to Less Gun Violence

Today, gun violence is one of the burning issues, especially in the USA with the terrifying amount of mass shooting incidents. The discussion goes a long way, and there are many factors to consider when talking about gun violence and legislative changes that might be taken. It’s also important to mention that State Laws vary for each State, as well as population density, poverty level, substance abuse level, etc. There’s been a new turning point in this debate with the recently published results of different scientific studies.

These studies have shown that stronger gun regulations are directly connected with less gun violence incidents. Giffords Law Center has recently published its annual statistics that deal with weapon legislation and gun violence incidents among different States of the USA. The study clearly shows that those States that have made legislative changes and restrictions regarding the retail and purchase of weapons see less tragic incidents. The result is that the 10 States with the smartest restrictions are also among the top 10 for the least amount of violence related to weapon use,  check gun control essays examples. Overall, only two of all States earned an A grade – California and New Jersey.

California is a great example of how violence and death connected to firearms can be effectively reduced. In the last 20 years, the State has managed to put in power several important laws restricting the purchase of firearms. As a result, the number of gun-related deaths was cut in half.

The BMJ has also published the result of important research that has been held recently by scientists of Columbia, New York University, and Boston University. This particular study shows that weaker gun laws are connected to the number of mass shootings. The scientist collected data in the time period from 1998 and till 2015. There’s a direct link between the number of firearm owners and the rates for a mass shooting, with each 10% of the ownership increase mean 35% growth in mass shooting risk.

Considering these two recent studies, it’s transparent that weak firearm legislation leads to increased risk of gun violence. The issue is that the Federal law in this regard is quite vague and has several gaps that can be used to sell firearms to almost anyone. For example, Federal Law provides no need for background checks when sales are held between two private parties. It means that if the State doesn’t adopt several restricting laws in this regard, a lot of firearms can fall into the wrong hands.

It is also crucial to mention that homicide isn’t the most frequent cause of death from a firearm – 63.5% of deaths are caused by gun suicide. Weak gun-regulating laws lead to increased risk of suicide between gun owners.  Statistics says that each day 86 people die because of firearm violence in the United States, which makes this discussion even more serious. Of course, mass shooting attracts a lot of attention, but it’s essential not to forget about everyday victims of firearm violence. It isn’t a problem of one particular State or region; it is a national risk factor that contributes to the death rate among the whole population.

These studies illustrate that such activist movements as March for Our Lives have sensible reasoning behind their demands. It’s crucial to raise awareness of this issue and get attention to political figures that actually make a difference in people’s lives. The example of California shows that the results aren’t long to see and they are pretty dramatic. However, it is also important to listen to the other side of the debate.

Lots of political figures have been sponsored by NRA during their election campaigns and have responsibilities to the people that voted and supported them. NRA has supported almost 80% of Republican candidates at some point of their carrier and about 11% of Democrats. The representation of their interests in the government is quite high, and they are extremely active with the federal and international legislation changes. Needless to say, NRA plays a huge part in all politics regarding gun regulations on the legislative level, and they have to be included in the discussion.

A lot of citizens see the Second Amendment as their natural constitutional right, and it’s exactly what it is. So when they’re faced with the possibility of some restrictions, it causes a huge negative response. People might feel like someone is taking their freedom and right to defend themselves. However, this case isn’t a subject to an emotional perspective anymore.

Another important aspect of this debate is that there are many factors to take into consideration. Each State is different in terms of population and its needs. There are also many other contributing factors to gun violence that are yet to explore. The USA death rate from firearm incidents is drastic in comparison to Europe, but not when compared to other North or South America.

The way to create safer living conditions is yet long and hard as the debates have only started. However, the scientist data published recently is extremely important as it shows the direct link between weak gun-regulating legislation and the increase of firearm-related violence. These objective researches aren’t possible to ignore in the further development of the issue. It is a necessary change that each State has to provide to reduce the firearm-caused deaths among their population.

Direct Response Marketing: What it is and what it represents

When we talk about brand awareness increasing, it generally covers the idea of mass marketing or so-called “branding”. It is a good option if want to make just a kind reminder about your existence, maybe you want to tell about upcoming promotions or so.

It’s a different story when you want your clients, current and potential, respond on your marketing ploys immediately, i.e.: leaving emails to receive news of the area, calling to get more details about the offer, placing an order now with a discount etc. The event is called direct response marketing.


  • Clear tracking system. In comparison with branding you may easily collect information which ad has lead to subscription or loading a file. Mass marketing doesn’t offer such an option, in some sense it may look like advertising on TV: it is almost impossible to understand how successful the campaign was and whether you have better results because of your campaign or due to some other factors. The best way to promote your online product is ad network.
  • True result estimation. As you already know which ad has struck and which has not – you may analyze and replace “weak” ads or change them to become profitable.

  • Designed for special audience only. Target here may be different, starting from location (special offer for London citizens) up to covering particular area.

  • Direct offers for particular people. Branding plays on the audience in whole without special emphasizing. As an opposition, direct marketing offers something valuable for the customers. It is not obligatory an offer to buy anything, but an opportunity to get free report or similar. Here it is important to work with client’s fears, desires and interests.

  • Response is a heart of the whole concept. Clear calls-to-action appeal a client to make an action immediately. What is more important here, when a person has left his email, there is a good option to get in touch with him more, not only because of the initial reason.

A few words about implementation

Direct marketing has an important role in all online advertising promotion your online services or products

Direct marketing can sell not only products, but goods as well.

Uber can serve as a bright example. Vast majority of drivers were hired with a direct response ad – start earning with Uber. Everything is simple and clear, all you need to do is to follow link and Presto!

Approach “Bring a friend” was implemented long ago. Dropbox offer some more extra space for free if you share your link with friend and he will install an app.

Both the cases can be united by the following characteristics: only interested people responded to the call to action. In the second example we can see an opportunity to enlarge the traffic by amount of people who are quite likely to be interested in the service as well. Extra audience is brought for free and you may rely on that they are also interested in you party.

Bottom line

Direct marketing helps to satisfy clients’ desires on a better level due to service improvements. If you know your audience quite well, you are certainly aware of motivation in purchasing goods or services and you can easily interest them by unique offers. Long-term relationships will make your clients more loyal to your company, that is an additional bonus to the approach.

General idea of direct marketing is to build such kind of relations when a product is a perfect match to your clients and can sell itself without intermediaries of any kind.

Web development a core business strategy in 2019

When it comes to running a business, it is all in the details. And, as with anything we hope inspires success and longevity, the details sometimes must shift and realign to remain relevant. Take the ebb and flow of our global society, for example. It goes without saying that we now live in a decidedly digital era. Because of this, business strategies are now being given a tech-savvy facelift. Traditional branding and marketing efforts are no longer solely efficient. Modern efforts, such as a website or phone app, are bridging the gaps that traditional business tactics are increasingly proving to have.

Having a website today is the modern equivalent of a traditional business setting up their storefront window during peak season. All the attention goes to a brand’s website these days, and so having a sound website that really speaks to what the brand is all about is fundamentally important to that brand’s success and longevity now and going forward. The website is one of the business’ most crucial components, and so it pays to get it right. Enlisting in the professional assistance of a web development agency can take all the guesswork out of working web development into one’s business strategizing.

However, for those that want to go the leg work themselves, there is a lot of research to be done before the website can even begin to come together properly. Simply having a website there is no longer enough in the digital stratosphere. This is an exceedingly competitive time to be in the race that is the marketplace, and companies that do their part to stand out among the masses are the ones that establish themselves as front runners now and into the future. It can be easy to just fill a website up with more information (more information equals stronger appearance, right? Wrong), but what really works more than anything else is having a clean, minimalistic web design and structuring the information and imagery in meaningful ways.

When a website looks too busy, it mimics the feeling of an overcrowded, chaotic physical store. This is not only an unhealthy environment for those who work at the brand to be in, but it creates an atmosphere that most (if not all) consumers naturally want to avoid. Consumers want to do business with businesses and brands that know their vision and can execute it well. If they click into a website and feel bombarded by too much too quickly, they will move on much faster than many would anticipate.

In fact, it takes the average consumer five milliseconds to form a first impression of a business based on said business’ website. After five milliseconds, they either continue to browse or click out and look to competitors. It pays to know your vision, and it pays to be able to execute that vision seamlessly online. Having a website is a necessity these days for businesses, but that website must be able to hold its own and consistently perform well to be truly successful.

Technology takes travel worldwide

It does not take a genius to realise that technology has had a life-changing impact on practically every facet of present-day life. Everything from the marketing strategies we use today (think SEO services and other digital marketing strategies), to the very industries that we surround ourselves with on the daily, has been fundamentally revolutionised by technological advancement and certain digitalisation. This is not an assumption. This is a fact. If we look around us, we are immersed in technological enhancement – this is especially and mostly true in western societies. Every industry in this modern world has evolved.

Thanks to rapid technological advancement in the travel industry, for example, we are more aware of the world around us than ever before. Travelling has always been a wildly popular phenomenon, but the rise of technological advancement and rapid digitalisation turned a popular phenomenon into a worldwide rapid rush to see the world. Years ago, we went to travel agencies and learned about places from books. As the internet was introduced, it gradually became easier and easier for us to find information about the places in the world we had no previous idea of, ourselves. This is the nature, the magic of technological innovation. This is how it makes its way around the world – literally and figuratively.

Feats of technological innovation such as the internet inevitably let to exciting inventions like social media. Social media is arguably the biggest global market for travel these days. It makes sense. When smartphones became a global norm, social media apps took off flying, and now businesses market their products on social media, people build themselves successful careers from social media, we are addicted to social media. So much of our modern lives comes back to social media – and we love it. We follow accounts that inspire us to travel, we comment on their posts, we save destinations to notes and our camera rolls on our phones – we even create our own travel blogs and vlogs, trying to create a vision of our travel-rich lives that others become inspired by.

The global travel obsession has turned a natural facet of life into a multi-billion-dollar industry that is growing all the time. This is largely thanks to technological advancement and innovation taking active hold and changing modern life in the process. Today, we no longer must rely on word of mouth of our own circle and the help of travel agencies. We can organise everything from visas and passports, to flights, accommodation, and travel insurance ourselves. And we do – in part because it is easier and more enjoyable to create our travels from our own ideas and time, and in part because we are busier than ever. And realistically, with the technology making it so possible, why wouldn’t we do it ourselves?

Technology has given rise to many of the present-day world’s most exciting innovations, but perhaps the best of them all is the worldwide freedom of travel in this digital age. We can go anywhere, be anywhere, with whoever we love and want with us, work anywhere in the world we want – and we can make it all possible ourselves, on our own time. Is there anything better in all the world?

How psychometric assessment will help you develop the right leaders

Leadership is an important quality companies look for in their executives and psychometric testing now allows these qualities to be recognized. There are many different forms of leadership and every role in a firm requires a different form of leadership. The qualities can extend from being able to properly strategize and plan new campaigns to directing and managing big teams. Psychometric testing has been leading towards one of the main features in understanding leadership qualities of candidates during the hiring process. Moreover, over the years it has become easier to conduct these tests. For example, platforms all around the world such as Mettl that offers teste psicométricos (psychometric tests) in Spanish and other languages are making it easier to produce these tests and examine their results. Many believe that through psychometric testing companies can understand many characteristics of potential employees and use this analysis to hire the right individual. Moreover, these tests provide insight to a candidate’s personality in a manner that allows a company to develop it further. There are many ways in which a company can create better leaders and psychometric testing is one of the ways.

To fully understand the manner in which psychometric testing helps create better leaders it’s important to realize how leadership qualities are portrayed by individuals. There are many different qualities that make leaders different and unique. Such qualities are reflected through the management and organizational tactics of an executive. The manner in which each individual supports one’s teammates and how one works to make the company achieve its goals. Leaders are team players and believe in working in a way that promotes the growth of the company as a whole. Psychometric tests have questions about personality and management that help understand whether or not the individual will be able to lead and work with a team. Furthermore, good leaders focus on development, problem-solving and long-term goals. The logical reasoning aspect of psychometric tests allows companies to understand the manner in which an individual would handle a situation under pressure. Psychometric tests also test the behavioral aspects of an individuals personality, through this aspect a company can understand the qualities of an individual that show their willingness to focus on a given goal. Knowing the qualities of an individual during the selection process helps a company improve on those qualities in the future.

Psychometric testing also has a control group through which most tests are compared. This allows companies to identify which individual’s values match up to the leadership qualities the company expects from an employee. Moreover, the psychometric tests allow these individuals to receive the appropriate role in the company that will allow their growth both personally and in the firm. Through the different aspects of psychometric tests, firms can determine which individuals would be the best fit for them and therefore there are higher chances of these individuals having a long-term contract with the firm. Psychometric tests hence identify leadership qualities in individuals and allow firms to work on improving these qualities to create great leaders.

Tech giants search for top programming skills

Entering into the tech industry can be a competitive field. In the digital era of global humanity, the tech industry is ever expanding and evolving creating new jobs to be filled. As college programs conduct research and source students into majors that are tech focused, the more uniquely tailored each expertise area will be. The tech industry and the jobs available in the field continue to grow each day. With new job openings, tech savvy and certified individuals must learn the skills needed and necessary to land a job with some of the biggest tech giants.

Programming skills are at the top of the list for tech giants wants in their future career candidates. Some of these skills include things like Javascript and C++. Javascript is a generalized web development utilizing front-end developers to design the website code. C++ is more geared toward general purpose programming, but is often a focus in engineering fields. For those wishing to pursue a career in tech programming, they should first review a C++ test.

Although keeping up with the newest and latest programming trends to be able to utilize any platform is important, knowing and understanding some of the more traditional coding is important for employers as well. Many employers want to know that their programmers understand Ruby. Ruby is one of the more older, object-oriented script languages. For any programer, they must have the skills necessary to understand most general script language and that starts with first understand the traditions of script language and building from there throughout time. Objective-C is a 30-year-old programming language. It can often be found in Mac OS X operating systems. Mac’s iOs operating systems are expensive because they are so reliable. Understanding this type of traditional coding language is crucial for tech employers.

A common player in the programming language is Python. It is one that people may more readily know, even in the tech consumer target audience. For larger companies like Google and NASA, Python seems to be reliable. For those who still adore their Dropbox files, they can thank Python for that.

All of the Cs are a continually important game player in tech programming world. C language was a product of the ‘70s era and is still in use by many tech companies today. C is one of those traditional languages but is reliable to the programmer. Because C is 40 years old, it isn’t as sleek as some of the new programming, but it still gets the job done. Far different from C is C#. C# is another object-oriented program language developed by Microsoft. Tech industry experts argue that C# was created to compete with Java and may have just come out on top. Tech giants continue to hire these well-versed programmers. One of the newer members to the Cs is C++. C++ is frequently used for desktop apps and developing games. Cultivators of this newer programming language shouldn’t have trouble finding a job with a well-known tech giant in the field.

3 Must-Have Skills To Look For In a C# Developer

As the tech and computer science industries continue to expand each day, the skills necessary to complete each job continue to expand as well. When looking at the skills for software developers and coding experts, their niche fields demand high standards and understanding of the job process when selecting prospective candidates to interview. For this reason, C# Developers searching for a job in their industry should first review some of the highest skills in demand by employers and take C# coding test.

Expansive and expert knowledge in C# coding
The first and most important must-have skill for being C# Developer is going to obviously be knowing the code. Because C code is older, it’s important the developer understands the traditions of that code and has a scholarly and concrete understanding of how to properly utilize the code in any setting. As with anything technology related, it is ever evolving and changing each day. This goes the same for coding. A must-have skill for the developer is going to be staying updated and aware of changes with the code to make it more efficient. They will need to know everything about the past, present and future of C code.

Team leader with communication skills
Computer engineers and coders are often stereotyped as lacking interpersonal or group communication skills altogether. Although this is true for some employees pursuing a career in the STEM field, it isn’t true for all of them. A major must-have skill for C# Developer is knowing how to lead a team and from that, they would demonstrate effective and thorough communication skills. Understanding the coding is the first part of the job, but being part of team is a huge part of making everything work. The team cannot communicate through code, they will actually have to do some face to face communication and hold important conversations at team meetings or get togethers. Any type of STEM developer needs to cultivate a thorough understanding of communication theory and have successful application in real work settings.

Critical and Analytical Thinking Skills
For a complex job such as C# Developer, it is crucial the job candidate possess critical and analytical thinking skills. For coding issues and development, an individual must be able to analyze varying situations and be able to come up with multiple solutions to the problem. These solutions cannot be a simple fix, but a lasting one. For that reason, the developer must understand ways to think beyond the standard level. Critical thinking skills allow the person to observe a problem and come up with their own solution before anyone made them aware there even was a problem. These type of specified thinkers are able to assess and observe situations before anyone else. That is why they are able to understand and create something as complex as coding. Not only should a person with these thinking skills observe and create solutions, but they should also be able to ask why the technical problem arose and be able the fix that. These types of people are quickly able to understand and analyze all facets of issues and solutions.

AI and Games – How Artificial Intelligence Improves Gaming Experience

Playing video games occasionally has several benefits for your brain, as it increases your ability to think more logically and even multitask. However, players are not the only ones to have become smarter since the first game was released. The games had their progress as well, and artificial intelligence had a role in it.

The first thing we can notice is how the graphics have improved over the years, which is pretty obvious given that the games nowadays are very realistic. The development of AI, on the other hand, is something we can’t notice at first, but every experienced player can tell the difference between the games that were made ten years ago and the games that have been made this year. Let’s take a look at some of the games that use AI in an interesting and productive way.

Assassin’s Creed

Assassin’s Creed is a franchise that has gained a cult following all over the world. Millions of active players have been looking forward to the new AC titles ever since the first game in the series. There are 11 AC games at the moment, and although not all of them have been equally popular among the fans, their AI has been improving with every new sequel.

One could notice that the opponents in every sequel become a bit smarter than those in the previous titles. Furthermore, the world around the player is becoming more intelligent with every next title in the franchise. There is an article published by Ubisoft which tells the story of NPCs living their lives regardless of the main character’s presence.


Minecraft itself was created by a single person called Markus “Notch” Persson. Many others joined later to improve the game and create a perfect AI training ground.

Namely, Microsoft Research team that works on the Project Malmo is using Minecraft to test the AI that they created before releasing it into the real world. Minecraft is a perfect opportunity for developers to test artificial intelligence and assign various tasks to it in order to gain insight into the way it would react.

Casino Games

It seems like casino games do not need AI to run, and that is partially true. Compared to the two games mentioned above, casino games indeed don’t require as much intelligence as those games do. However, it doesn’t mean that they don’t use AI at all. In fact, AI plays a crucial role in the casino industry.

Nevertheless, we must go beyond individual games and take a look at the casinos as a whole. AI is implemented in both online and land-based casinos to track players’ behavior, as well as their game preferences. That way, casino operators are able to improve the overall gaming experience or their games, and even offer better bonuses.

Speaking of bonuses, certain sites use sophisticated technology to find casinos with great bonuses as it tracks the online casino industry and selects the most lucrative offers at the moment.

Grand Theft Auto

GTA series is one of the most popular game franchises ever, and it has also been a fertile ground for testing various AI projects. For example, one of the Twitch stars called Harrison Kinsley (also known as Sentdex on social media) has made an AI program which he managed to implement into Grand Theft Auto V thanks to the open source PC version of this game.

Using deep learning, Sentdex made his AI learn to drive a car in the game. It did not manage to pay attention to any of the driving rules, but who does that anyway?

GTA was also used by a team of researchers and students from Intel Labs and Darmstadt University for teaching AI about stop signs. Instead of feeding the algorithm with tens of thousands of stop sign images, they concluded that GTA V would do the job as well.


As you can see, video games and AI have a very specific relationship that helps both sides improve. Game developers use AI to make their games smarter, and researchers use games to teach AI about the real world — isn’t that something!

This is actually a great peek into the future where games would become so realistic that they would be the primary training ground for sophisticated AI products. Those products would learn all they need from the games before they are released into the real world. On the other hand, powerful AI software would push the gaming industry to its limits and provide gamers with an outstanding gaming experience.

5 online trends that are changing how consumers shop

Ten years ago, the world of online shopping was very limited and unappealing for most shoppers. People didn’t understand how you could buy something without trying it on or physically holding it in your hands. On top of that, many people believed they would be scammed, as cybersecurity was weak in comparison to today’s level. In other words, most of us assumed online shopping would die out and retail would continue to rule the shopping world. But it’s now 2019 and things have changed. Online shopping now amounts to 2.3 trillion U.S. dollars annually which are about 17.5% of global retail sales. However, this is just the beginning. It’s time to see the trends that are changing how consumers shop.

It’s all about mobile accessibility

In the United States alone, approximately 86 million Americans use their smartphones for online shopping. It’s believed by 2020, around 45% of e-commerce purchases will be done online. It’s time to jump on the bandwagon. From researching the product to price comparison, it’s all done in the palm of the customer’s hand. Meaning if a company’s website isn’t mobile-friendly, they’re out of luck. It has now become essential for companies to build a brand and reputation online. If a company isn’t online, they’re sketchy.

Shipping done fast

People aren’t interested in waiting one month for their purchase to arrive – they want it at their doorstep now. Well, this is all changing with the help of technology. Though two-day delivery is now considered a norm, that’s also changing. One-day delivery is now available to many countries with even two-hour drone delivery developing as a new shipping method. In addition, online businesses are now stepping up their package design with custom mailer boxes in order to create a more personalized packaging for their customers. Customers are receiving visually appealing parcels at the speed of light.

Did you see it on Instagram?

Social media platforms such as Instagram and Pinterest are now becoming popular platforms for the latest fashion, electronics, and accessory trends. With this surge in popularity, these social media platforms are taking the hint and developing in-app purchasing, allowing customers to purchase goods without even leaving the app. This feature grabs the heartstrings and wallets of impulse buyers around the world.

The AI experience

It seems that AI has finally found its place in the online world. AI is increasingly popular among businesses as these softwares are able to administer customer information, analyze customer behavior, converse with customers, and prevent fraudulent activity. In other words, they’re relieving the business owner from doing these mundane duties or having to hire someone in order to do them. Let’s take Amazon’s Alexa for example. Alexa is able to provide customer support, complete orders, and recommend products. In essence, Alexa can heighten user experience, allowing people to buy things with ease.

Know where’s what

When you’re shopping online, sometimes products are out of stock. But there are many stores such as Zara or H&M which has physical retail stores as well, meaning your out-of-stock item may actually be available. Google has made this process easy with Google Assistant. Users are now able to ask Google Assistant to find in-stock products at the closest location to the customer. Meaning, the wild goose hunt for the pair of shoes you want to buy is finally over.

Many of us felt that the online shopping experience had reached an all-time high, however, it’s clear that this is just the beginning. These trends are and will drastically change the consumer-retail relationship by putting the power in the customer’s hands.

The Importance of Your Macbook Security

We live in a world that has never been so interconnected as it is now. We are operating constantly on the brink of the next digital evolution. This fast development of technological efficiency and digital advancement has given us both the exciting opportunity to embrace a tech-driven experience, and the risk of increasingly vivid cyberattacks. We are now more powerful and more vulnerable than we have ever been before. It is an interesting line to walk. The security of devices like our phones, smart televisions, tablets, and laptops is paramount to safety and privacy in our whole lives.

Having a safe and secure laptop has always been important to the consumer, but with the rise of technological advancement and further digitalisation, it has never been more important than it is now. The average laptop owner needs a secure network regardless, but those who own MacBooks or other Apple products are privy to unique malware attacks that make them more vulnerable than they have ever been. It is more important than ever that MacBook owners have a strong, reliable virus cleaner available for use for their laptop.

Having a cleaner immediately available allows users to be calm and remember that they have good protection ready to work for them with the click of a button. The first thing that an individual should do when they get a new MacBook is look for the appropriate and most popular installed security systems for Mac products. These will offer a layer of protection that operates constantly, right from the get go. Users can even find free versions.

Then users do the same to find out about the virus cleaners available that cater specifically to Mac software. An installed system is great, but there will always be viruses and the like that sneak their way through these systems. That is why virus cleaners are handy to launch additionally every few weeks, cleaning the gutters and creating more polished, secure user experiences as a whole. Users these days want the best, and Apple can offer that – now. While the most recent MacBooks offer the highest grade security systems, in recent years this has not always been the case, and users have suffered as a result.

In addition to virus cleaners, users often like to install utilities that free disc space on their devices. For example, tools that remove similar photos. It is important to remember that cyber crooks may create fake photo cleaners that do not clean your device but instead act like viruses and show unnecessary ads and slow down system performance.

This obviously had significant impact on user trust in Apple. In past years – especially recently – Apple has come under fire for its weak security measures, but the fact is that all laptop and PC-focused brands have weaknesses built into them as well. Nonetheless, Apple seems to garner the most attention when its security systems do fail. Thankfully, the most recent versions of all Apple devices are being designed with built-in security systems that are stronger than anything they have previously had.

Past malware such as the Fruit Fly has heightened consumer wariness more than ever. In short, Fruit Fly was a malware intrusion that was designed and implemented into people’s computers for more than ten years by Ohio resident Phillip Durachinsky. The malware had a clear purpose: to watch, listen, and obtain personal data from its unknowing victims. It is a change that has not only increased consumer trust but has come at a time that was, frankly, absolutely necessary.