Websites are single-handedly one of the most important aspects to a business in today’s world. People today expect websites to be intuitive and look clean and professional. 75% of web users have said they judge a company’s credibility based on the design of their website. If your website looks messy or like it was made in the ‘90s, you’ll quickly lose the trust of your visitors.
Set your goals
What do you want to accomplish with your website? If you have an online store, your goals will probably include selling a certain number of items. If your business is a blog, your interactivity with your audience will be different than if you ran an ecommerce store. Not all websites have the same goals and your website design has to be based on what you want the website to accomplish. Defining your goals clearly therefore must be your first step.
Establish your budget
Have an idea of what you’re willing to spend on your website before you get started. Your budget will influence what’s possible, so you want to be able to keep your plans realistic based on what you’re willing to spend. Before you get to the point of designing the website, you will need to choose website hosting and a domain name, so factor those costs in as well. If you can afford to hire a web design professional, this might already be included in the cost of their services so do your research before you jump into anything.
Consider hiring a professional
If this is within your budget, then finding the right web designer to implement your website for you is the best way to go. Small business website design offer a number of affordable services tailored to small businesses. Handing the project over to an experienced professional will make your life easier.
Explore alternative options
If you’re just starting out and hiring a professional is not within your means, it’s not the end of the world. There are two other affordable options you could consider exploring:
Doing it yourself
This step will require a good amount of time and some self-education, but with the help of website builders and templates, most people can design a website on their own. You can find free website builders if your budget requires, but you’ll have a much easier time if you’re able to invest at least a little bit into purchasing a more sophisticated and easier-to-use one.
Hire a student
Even with the help of design tools that make it easier, designing a website on your own is a big job that requires a lot of learning. While hiring a student will cost more than doing the job yourself, it will save you a lot of time and effort, may result in a better product, and will cost less than hiring a professional. While some web design students may be willing to work for free to build their portfolio, offering to pay will encourage better work and make the student more likely to work with you to get a website just right if the first version doesn’t satisfy.
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