With the internet being a significant disrupter in business, it has nearly become a requirement to have an internet presence on social media and websites. There are several advantages to using a website over social media. A website allows complete control over design and content lending credibility to your business, organization, or personal brand. Some businesses have centred their business model around helping individuals and organisations set up professional websites without the skills needed to code. These services can produce a well-designed, mobile-capable site with minimal technical knowledge. A small business owner can even set it up as a sales channel. For those with limited technical knowledge, it is important to choose a good website builder. Here are some features to look out for when deciding which website builder to use.
Your website will need an address for hosting the website. The website builder should be able to register a unique domain for you, or at the very least provide a web address using the provider’s domain.
Not sure how to get started? If you’re unsure about how to get started with building a website, some website builders offer a quick-start by choosing from a selection of templates for your site. They may also offer specifically targeted templates based on your site’s purpose. Some website builders, such as Squarespace, Strikingly, and uKit, restrict object placement in areas that will make your site unappealing, which can be an advantage if design is not a forte of yours.
The surge in the use of mobile devices means that many will browse your page on their phones. It makes sense that the web page design should be responsive to fit on a mobile screen. Some search engines also require that the site is mobile-friendly. Some website builders automatically translate your page into a mobile friendly design, whilst others may not.
Photos and galleries
Photos and galleries can make a website stand out. In the modern day, it is rare to see a website that does not have imagery. Some providers can even let you touch up images with basic editing tools such as resizing, repositioning, cropping and adjusting brightness. In some cases they provide Instagram-like filters. Photo gallery options can vary widely. Features can range from a whole gallery of styles for your online galleries, while others are limited to basic image-gallery options.
Making money from the site
Some services offer some ability to sell items from your site. At the very least, a Paypal button can be provided. Those in the e-commerce business should look at options that allow you to integrate dedicated web shopping cart services such as Shopify. More advanced options found in some builders allows you to process credit card payments and add cart and checkout pages. If you want to push the use of your website further, some providers allow for product promotions, email marketing, and even inventory and shipping tools.
With the wide range of website builders, it may be hard to narrow it down. Generally it might be a good idea to find out what others think. Reading the experiences of others can be a great help in narrowing down your search. For example, this review on the sitebuilder website builder can provide some helpful context in relation to features, pros, and cons.
To contribute an article, please email us.