The growing trends of e-commerce

Whether you like it or not, business is moving into a digital era, with more and more business using online resources or completely turning into an online business. Regardless of your business, you know that sooner or later, you’re going to have to enter the online market. Let’s face it, we’re more connected than ever and that’s all thanks to the internet. With smartphone and computers,  business world is changing and you’re going to have to jump on the wagon.

Get marketing

The business world is fierce with an endless amount of competition that you’re going to have to battle daily. If you want your business to be seen, you’re going to need help. There are innovative digital marketing companies which focus solely on marketing your business to the online community. Of course, you can market your business organically but it’ll take much longer for you to see results. So, it’s best to invest in your marketing and become seen right away.

Know your online competition

If you want to succeed online you need to know your competition. And when it comes to the online community, you have the international marketplace to compete in. Take your time in researching your competition, making sure you know the other businesses, what they offer, and what their customers respond to. In addition, know the social media platforms other businesses are using.

Privacy is key

In the online world, privacy is an important and ongoing issue that you need to stay up-to-date on. User data is extremely personal and needs to be properly protected. Before you even get your website on its feet, you need to make sure that you’re able to protect the confidential information that your customers are giving you access to. In addition, depending on what markets your selling in, you need to make sure that you’re abiding by the privacy policies within that state. For example, all EU states require websites to have a Privacy Policy and Cookie Policy on all their websites.

Know when to stop

This may sound weird, but it’s true. You need to know when to pull the plug on a business and when to keep pushing it forward. Not every business idea is going to work in the online world, regardless of how much you invest in marketing and advertising. Sometimes you need to cut your losses. This doesn’t mean it’s over for you as an entrepreneur, this just means you need to look for another idea that’ll receive a positive response.

Provide high-quality content

If you want people to stop and scroll through your website, you need to give them a reason to do so. Content marketing isn’t something that you can opt out of, it’s something you need your website to have. However, this doesn’t mean you can simply throw up low-quality content. If you want people to stay on your website, focus on high-quality content. If you’re not capable of doing so, out-source it to someone who’s skill in online content.

Futuristic items in a household commonly overlooked

Living in the 21st Century, it’s easy to take for granted all of the technological advantages we have at our disposal. The progression of technology has been so rapid over the past 50 years, and it’s no surprise that many of us don’t fully grasp just how complicated some of our appliances actually are. Needless to say, the everyday items in our homes are actually the result of tireless research and scientific experimentation, sometimes dating back over several centuries.

To get an idea of just how high tech our homes have become, let’s take a look at three common household items and materials, all of which have incredibly scientific backgrounds. How many of these items do you own?

Memory Foam

It might surprise you to learn that the bed you sleep in every night is the result of NASA research. That’s right, memory foam mattresses wouldn’t have been made possible without the work of NASA scientists in the 1960s. Memory foam, or low-resilience polyurethane foam to give it its scientific name, was first developed in 1966 by NASA’s Ames Research Center.

It was originally developed as an attempt to improve the safety of aircraft cushions. When the material was first commercialized, it was used primarily in football helmets and X-Ray table pads. After that, the material found popular use in hospitals, where it allowed patients to lie in the same position for several days without developing pain or bed sores.

Domestic Robots

While many of us still believe the robot revolution is the stuff of science fiction, plenty of homes already have robotic occupants. Chief among these is the Roomba, or other robotic helpers. The seemingly innocuous vacuum bots are actually the result of a lot of research into complex robotics, and mark an interesting point in our interaction and acceptance of robots in the domestic sphere.

Roombas are fitted with a series of sensors, which allow them to navigate homes effectively without bumping into any obstacles. While it might seem mundane to us, it’s actually a pretty sophisticated navigation system, and one that is not unlike the series of sensors being used in more high tech machines like the output from Boston Dynamics.

Pressure Cookers

Have you ever used a pressure cooker? Or do you consider them a little old-fashioned? If you chose the latter, you might be surprised to find out just how old-fashioned pressure cookers really are. The pressure cooker was first invented in 1679 by French physicist, Denis Papin.

Though Papin is credited with creating the first device that used pressure as a cooking mechanism, it didn’t truly become a popular method of cooking food until the 20th Century.

That’s really just scratching the surface of the scientific wonders that can be found in your own home. From how we sleep, to how we eat, almost every item in our homes has a history that few of us ever consider. Can you think of any other everyday devices with impressively scientific backgrounds?

Home Tech Breaks New Ground

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The modern human society takes pride in its capabilities of producing different forms of technology and has so far developed a demand for expecting more technological progress in every way imaginable. Schools, universities, companies and even governments have science departments focused on specific projects and the more technical their systems are, the higher their success rates become. Investing into technology transforms such institutions into powerhouses of progress, further strengthening technology’s position in modern human life sas a result. Information technologies gave the 21
st century world citizens the chance to utilize social media to learn and apply information, its governments the possibility to utilize information databases to regulate their societies and its businesses the privilege to utilize computer technologies for efficiency. Among such technologies are scheduling programs to organize operations, wage management systems to calculate and pay salaries on time and correctly, online workstations to increase productivity, collaborative sharing platforms to increase integration and leave management systems to keep track of leaves and absences in the office, which have all made it a joy to organize and run business operations. As the efficiency in conducting everyday interactions, business and governance operations increases, people naturally begin to demand similar developments at their homes as well, to add more value, functionality and comfort to their safe havens or man caves as they call them. This expectation leads the investigative mind to consider technological progress within the context of smart homes to understand what the future holds for this sector and get a fully integrated understanding of smart living in today’s world.

Cleaning flats is a tiresome activity for many working professionals and cleaning entire houses is a catastrophe for their residents as well. For those wishing to utilize just a tad bit of help from technology to live in cleaner homes, there exist many products on the market which make it a lot easier and faster to be able to achieve their goals. Scott Kramer for Forbes Magazine investigates into a wonderful device, Braava Jet from iRobot, to explain how this little machine dusts the floor, damp-mops and then dry sweeps it. The machine is battery powered so all the user needs to do is to charge it and attach the right pad into the robot’s socket and turn it on. Braava Jet proceeds with dusting the apartment floors with no other strings attached. Then comes the damp-mobbing stage when all the user has to do is to turn on the wet-mop mode and add some water to run the machine once again. Once the floor is completely dust and dirt free, the robot them dry sweeps it to make sure that no one slips and falls and the floor looks spectacularly clean. As a result, Braava Jet provides several hours equivalent of physical work in a couple of tens of minutes to help its owner take a deep breath of clean, hygienic relief and enjoy life as it comes and goes in the safety of their home. The device is compatible to work on any surface as long as it is flat which means that the proud owner does not have to worry about dusting or mopping the floors of any room in the apartment anymore, as long as they take good care of this relatively small sized yet extremely utile companion of a robot. With a Bluetooth connectivity option, Braava Jet allows its user to completely track its operations and direct it for specific purposes while staying away from its working area, adding further comfort and efficiency into the mix.   

For people who have office work to do at home, the currently available traditional desks can be a bit of a problem when confronted by their technical and physical limitations. Steven Tweedie for The Business Insider reports on Stir’s new Kinetic Desk M1, which is a multifunctional smart desk that provides numerous options of alteration and modification for its users. The desk “can be raised and lowered with a tap of your fingers” and with a top-notch design and an integrated desktop display, it operates on user’s own settings and preferences. The user can connect to M1 through Bluetooth while the device detects the user’s approach to turn itself on and display its controls on its touchscreen. Such controls allow the user to change their sitting and standing positions, see what time it is, create daily goals and schedules as well as create a log of their sitting and standing times and position. As the device constructs such a database, it will notify its user through its Whisperbreath technology and remind them about times to sit or stand according to the previously stored and analyzed data. The device is noiseless which means that it will not be bothering you with pointless notifications or alarms but rather will guide you through a touchscreen based methodological system to complete important tasks and functions. It is also a mobilized device which means that upon assembly, its user can move it around with no hassle or danger knowing that M1 will take care of this rather problematic aspect of dealing with furniture relocation in our living spaces.  

Speaking of new generation homes, no one can argue that safety and protection will not be major issues in the future. Everyone loves to stock up on technologies and capabilities at their home but it all comes with a price: the dire risk of it all being taken away by a reckless and over-zealous burglar. Ashlee Clark Thompson for Cnet reports on a brand new safety innovation for smart homes, namely BoxLock, “a padlock with a technological edge” that connects to a delivery box while connecting to the internet through Wi-Fi to scan the arriving package and match it with the sender company’s database to verify that it arrived at its intended destination. Once the process is complete and information is verified, the box opens to allow the delivery personnel to place the mail into the box and then re-closes to secure the package until the intended receiver comes to pick it up. BoxLock is an extremely secure locking system which protects cargo against all odds and the only remaining possibility is the thief taking away the entire box itself against which, the company advises its customers to chain such boxes to prevent such occasions. Either way, the gadget’s internet connectivity will enable a centralized information network to track the device to find where the box is but regardless by that time the container could be broken and the cargo could be stolen which means that the delivery box needs to be secured using a physical agent. As the system becomes more popular among users, there will be further innovations which can eradicate this necessity as well but so far, BoxLock has helped thousands of clients with their security needs and led to the secure arrival and reception of thousands of mail and cargo to their intended recipients. Thanks to BoxLock, it has become virtually impossible for thieves to steal mail and cargo without going to great extents which is a serious deterrence in itself to begin with.  In the near future, it will also become virtually impossible for delivery companies to deliver wrong packages to wrong addresses if technologies such as BoxLock become more popular among homeowners and the network grows to cover larger areas of residence and work.

Noteworthy things from the Giant Corporation of Tech

Image result for apple products flat layApple is a major tech giant these days, with iPhones, iPads, MacBooks, and even accessories like the Earpod flooding the market. With the introduction of their new software coming in the future weeks, there are three major pieces of Apple news to pay attention to.

  • Apple CEO Discusses Privacy

Apple CEO Tim Cook discussed privacy with an audience at a Fortune CEO Initiative Event in San Francisco on Monday.

“We felt strongly about privacy when no one cared… We could not see the specific details, but we could see that the building of the detailed profile on people likely would result in significant harm over time. It could be used for too many nefarious things,” Tim said, in reference to recent data and privacy headlines in the news, including new legislation.

Cook went on to warn the audience that the truth about privacy is not fully understood by the general public.

Apple chooses to maintain control of which businesses and app developers are featured in the Apple App Store. This has drawn criticism considering the Android platform has looser restrictions. Even so, Apple News has introduced a new section specifically for the 2018 Midterm Election in the United States, which will contain breaking news and follow-up analysis from trusted and reliable sources.

Tim went on to say that, “For us, Apple has always stood for curation. We always believed that quality, not quantity, is the most important thing.”

  • iOS 12 is Pre-Released

iOS 12 is the newest version of Apple’s operating system for iPhones and iPads. This update, which will affect 1 billion users, features less flashy features and more updates to reliability and performance for devices, which is what the Apple user community has been asking for.

According to Business Insider, the new update, which is set to be released this fall, will see a 40% increase in speeds for devices that came out in 2015. There will be the introduction of 3D-emojis and facial recognition bug fixes, but for the most part, this update will make Apple devices faster and more reliable. Users who decide to upgrade their devices early using the Beta feature should ensure that they have recovery for Mac software, for example, in case the update causes bugs or crashes to a Macbook, or other Apple devices.  

  • Apple May Cut Prices

Apple may be lowering iPhone prices after sales growth slowed with the iPhone X model. The new model of the iPhone X will more than likely come in two models and start out at $100 less than the original iPhone X did. The new devices are expected to hit the shelves in September.

Apple iPhone sales have not gone down, necessarily, but have not seen a strong growth. 129.5 million iPhones have been sold over the last two quarters, up a slim 0.4% from last year. The introduction of the new phones with a decrease in prices shows that Apple is geared towards sales rather than profit.