Google Analyitycs is free tools available on Google and can be used by anyone. Reports that are compromised by Google Analyitycs are statistics that display data from websites you create. It’s capable of tracking and providing information about how traffic is on a website, visitor demographics, used devices, most frequently accessed posts, and more.
However it is unfortunate that not many practitioner websites understand how to use this Google tools well. Although the information provided is very useful to develop a site. What if the Web is used for business or corporate purposes. Of course, Google Analytics is a lot of helpful work.
How to use Google Analytics
Having Google Analytics connected to a website will have a lot of profit. Therefore, you should really understand how to maximize the potential of these tools. Here we present how to use Google Analytics well and correctly:
1. Metrics and Dimensions Data
To understand how to use Google analyitycs you should know what types of data are displayed. There are two data displayed by these tools that are data in the form of metrics and dimensions.
The metric itself is a quantitative measurement result data, such as the total number of visitors, the number of users, and the average number of pages you see in a single session according to the conversion rate.
Then for dimensional data is a type of data describing the characteristics of your website visitors as well as the sessions and actions they take. Examples of this type of data are geographic locations, traffic sources, and page titles used.
Metrics and Dimensions Data are presented in a table Form. Table columns will render the dimension data while the table rows show metric data.
2. Understand the terms in Google Analyitycs
There are some terms you should understand when using Google Analyitycs. First is the user or visitor used to measure the number of visitors or users of your website. The Data presented is usually in a Metrix form.
Then the second is a session or a visit which means the number of consecutive activities done by the user of the website. Third there is a metric view page that means many pages are opened by visitors. And the last one there is a bounce rate which means visitor’s bounces.
3. Create a Time Line
Google ANALYITYCS allows website users to set the distance or date range to view reports on visit activity on the website. How to set this time-line simply by clicking on the date range available at the top right of your screen when you open Google Analyitycs.
The function of this feature is to help website owners understand the performance of the website from time to time.
4. View geographic Locations
With this feature you can know the visitor’s Origin area. The Data presented can be in the form of continents, sub-continents, countries, provinces, counties, cities, regions, to the level of the Metro. This feature of course can help you in developing a product.
For example your product is more visited by users of the city C. So when doing product development you can adapt to the characteristics of the people in the city C. Starting from the beliefs, customs, and trends that are emerging in the city. Very useful is not it?